Many of the existing cultural agency practices in Gülsuyu and Gülensu operate in isolation, serve only particular groups and often remain hidden to outsiders and the broader local public alike. Most cultural initiatives in the neighbourhood are for selected groups only, or closely associated with political and/or religious factions. Cultural Agencies has been carefully navigating between the various power structures and interests of the neighbourhood - seeking to maintain an “engaged neutrality” which could serve as a trigger for the emergence of a not-yet existing public sphere in which multiple engagement might be possible.

Following local custom of simple printed posters, the project has developed a communication strategy designed to strengthen the “publicness” of the Dükkân. In the second phase of the project, the poster campaign will evolve into a newsletter format that announces all activities and events of the Cultural Agencies project.